Digital Marketing Has Arrived.
Sponsored Article It was the first day at my new marketing internship. As a third year marketing student, I was eager to put the concepts and strategies I had learned in class to work. One of my first projects would be to develop a digital marketing strategy for my employer. This meant developing a social media schedule and content to go along with it. I learned all the proper marketing techniques, and the relevance and impact of digital marketing in class, but actually sitting down and using the appropriate tools and platforms was something new entirely. Hootsuite, Hubspot, Google Analytics: I didn’t know where to start.
Over the past decade, the professional fields of media, communications and marketing have been completely transformed by digital technology, with new tools, skills and concepts popping up at a rate that has far surpassed the material taught in current university marketing textbooks and lectures. As a result, the gap between what is taught and what is required in a marketing and communications workplace only continues to grow. That’s where Jelly Marketing comes in.
Digital marketing firm Jelly Marketing, locally based in Fort Langley, recently partnered with TWU to bring these valuable skills and make the transition from the classroom to the work environment a little smoother. Together, they developed a digital marketing course that equips Business or SAMC students with a professional certification to combine with their TWU degree. The course covers a range of foundational topics for digital marketing, including social media, digital ads, public relations and content marketing.
The course will be hosted on campus Tuesday nights for 6 weeks starting January 30th from 7pm-10pm on TWU’s campus, and all TWU students receive a $500 discount on tuition. Head over to www.jellyacademy.ca for more information.